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Customer
Yashin Shah, Accelerator Program Lead
Organization
The DMZ at Ryerson University
Industry
International trade & business development
How we helped The DMZ generate 7X more qualified leads in one month
"Prospecting is a long and time consuming process. You have to find the leads, enrich the data, get them in your CRM and reach out to prospects. GrowPilot was able to take care of all of that for us while saving us 70% of our time spent on prospecting and boosted our qualified lead pipeline by 700%." - Yashin Shah, Accelerator Program Lead
About the company
The DMZ Playbook accelerator is an intensive four month program for growth focused, seed stage companies. The focus is around revenue acceleration but they spend a lot of time helping companies develop processes for sales, marketing, fundraising, product management, talent and culture.
Target audience
Startups and scale-ups in Canada
Engagement Objectives with GrowPilot
Increase the number of qualified leads per month
Reduce time spent on prospecting
Sales process before engaging GrowPilot
Prior to engaging GrowPilot, The DMZ's Playbook program relied on inbound inquiries to build a pipeline. They were received 1-2 queries a day and about 8% of all of these translated into qualified leads.
The DMZ X GrowPilot
Over the course of 1 month, GrowPilot was able to produce the following results: - 70% time saved on prospecting- 700% increase in number of qualified leads.
"Prospecting is a long and time consuming process. You have to find leads, enrich the data, get them in your CRM and reach out to prospects. GrowPilot was able to take care of all of that for us while saving us 70% of our time spent on prospecting and boosted our qualified lead pipeline by 7X.We engaged GrowPilot right before we went to a major conference in Canada and it also served as a great marketing tool. We were having conversations with warm leads who wanted to be a part of DMZ."
“I spend 50% of my time building the curriculum for the accelerator program - bringing on resources and working with mentors and the other 50% of my time working with companies to help them with their day to day challenges. It takes a lot of time to prospect and we turned to GrowPilot to save time on prospecting and generating more leads.”
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